Why every lead ranks where it does.
Maxflow finds businesses worth contacting and scores each one from 0 to 100. The score is the sum of its signals: facts we found about the business, each linked to where we found it. You see which signals fired for every lead, and you can turn any signal up or down.
Every signal comes from something public we can show you: an ad in a competitor’s issue, an archived web page, a Google listing, an entry in Meta’s Ad Library.
Each signal starts with a default weight. Change the weights for your business and every lead re-scores. Your results tune them over time.
Open any lead to see “Why this lead”: the signals that fired, how much each added, and the evidence behind it.
They already pay to advertise. The strongest sign a business will buy advertising is that it already does, so these signals carry the most weight.
How often the business appeared in competing publications over the last two years.
How recently we last saw an ad from them. The weight fades as the ad gets older.
Active ads on Meta, and what they promote.
Ran regularly with a competitor, then disappeared. Often the best moment to offer an alternative.
The number of different outlets they buy from. Businesses that spread their spend tend to buy more.
Full-page and half-page ads signal a bigger budget than classifieds.
Active search or display ads on Google.
They match the customers you want. A business that buys ads still has to suit your audience and your area.
The kind of business matches the categories you target.
Inside the areas you cover, scored by distance.
Reviews, locations and years in business, as a rough measure of budget.
Signs the business is expanding and likely to want more customers.
When to reach out. Timing doesn’t change who is a good lead, but it changes when the message should go.
The months the business usually advertises. We suggest contacting them a few weeks before.
We can reach the right person. A great lead is only useful if your message lands with someone who decides.
A named owner or marketing lead, with their role.
An address we checked will accept mail. Email steps only go to verified addresses.
A page that posts often and accepts messages is more likely to answer.
A working business number for a call step.
These aren’t scored. A business that matches any of them is left out of every list and every campaign.
Anyone already in your leads, or a customer in QuickBooks or Jobber.
Anyone who unsubscribed or asked not to be contacted, on any channel. One opt-out stops every channel at once.
A business is in at most one active campaign, so it never hears from you twice.
Signals that learn from outcomes. Replies, meetings and won deals show which signals predict success for your business. Weights shift toward what works for you, and you can always override them.
Each outcome is tied back to the signals and the message that produced it, so the next list is sharper.
The breakdown on every lead. This one is an illustration: the business and the numbers are made up.
Suggested first contact: an email, then a Facebook message two days later.
How we handle the data. Prospecting only works if the businesses you contact would be comfortable with how you found them.
Tell Maxflow who you sell to. It finds the leads, shows you why each one ranks, and drafts the first message for you to approve.
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